The design of advertising media for urban spaces with a special, historical character should be subject to special rules based on the responsibility of designers and users.

Interfering with the urban fabric, even if it concerns only a narrow section of urban design, such as the design of visual communication, requires a special attitude from the designer, manifested by a sense of social responsibility, activity aimed at improving and streamlining the surroundings, respect for people and the natural environment, curiosity about the world, openness and knowledge of a number of contexts and current challenges allowing for responsible participation in the process of shaping a new identity.

Dr. Anna Pohl
– Designer, head of the Department of Visual Communication Design at the Academy of Fine Arts in Katowice. Runs the Identity Design Studio. Author of projects in the field of visual identification, visual information systems and exhibition arrangement.
In her research, she addresses the issue of shaping the identity of a place in a sustainable way, taking into account social participation. Since 2015, she has been a co-curator of the international design conference AGRAFA, organized by the Faculty of Design of the Academy of Fine Arts in Katowice.